BTC Members!  Strap on your seatbelts because Joico is taking you on a wild ride – a wild artistic ride, that is, with their new concept collection “Afrique.”

This collection is all about exploring African-American hair’s natural textures and colors, and lays to rest some of the apprehensions many hairdressers have when working with this highly-textured hair. 

Joico’s two artistic masters Damien Carney, International Artistic Director, and Sue Pemberton, Vero K-PAK Color International Artistic Director, discovered that African-American hair is the ideal canvas and foundation for some serious artistic expression.

To learn more, go to www.damiencarney.com

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