On Saturday evening, August 21, 2004, at the Peabody Hotel in Orlando, Florida, the NCA President's Advisory Council will present a FirstLOOK at fashion for the season and the first viewing of DryerART, a NEW industry effort to raise funds for the Salons Against Domestic Abuse Fund.

What is DryerART? 

DryerART is, quite simply, a display, sale and silent auction of creative artwork where the "canvas" is a blow dryer!

While the form of each dryer remains the same, dozens of celebrity Salon Artists including Vidal Sassoon, Christopher and Sonia Dove, Robert Cromeans, John Paul DeJoria, Scott Cole, Michael O’Rourke, Dwight Miller, Marcy Cona, Ann Mincey and many, many more—have been challenged to create a personal and original inspiration, using whatever art medium they chose.

It’s blow dryer as object d'art!  And it will be fantastic! Check out some of the creations available by clicking on the individual images. More added every day.

Then come and be the highest bidder at the FirstLOOK party! This is YOUR chance to own an original piece of art that celebrates the creativity of your profession. A big thank you to BaByliss Pro for sponsoring the dryers the artists transformed into works of art.

The NCA Council members sponsoring the FirstLOOK event include Jeanne Matson, (Clairol Professional), Jan Arnold, (Creative Nail Design), Nina Kovner (John Paul Mitchell Systems), Brooke Carlson (L’Oreal Techniques), Lori Justice (OPI Products), Ann Mincey (Redken 5th Avenue NYC), Lydia Sarfati (Repêchage), Susan Walker (Sally Beauty Company), Donna Federici (Sexy Hair Concepts) and Linda Gillette (The Wella Corporation).

This enchanted evening of beauty, art, fashion and charity will include the amazing DryerART exhibit, an open bar and hors d’oeuvres from 7:30 p.m.—10:30 p.m.

FirstLOOK tickets are available for a contribution of $125, by calling 800-335-7469 or by CLICKING HERE!