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Hair Color > Articles > BTC COLOR Show 2012: A Weekend of Inspiration and Education

BTC COLOR Show 2012:
A Weekend of Inspiration
and Education

FREE DOWNLOAD of the amazing coverage of the event from
BTC "On Paper" magazine
!



See COLOR in a different way. That was the challenge we issued to the over 1,500 colorists who came together in Miami for BTC’s inaugural COLOR show. Top colorists from around the world—including Beth Minardi for Joico; Kim Vo for Schwarzkopf Professional; The Doves for Wella Professionals; John Simpson for Goldwell; Ian Michael Black and David Adams for Aveda; Christel Lundqvist and Richy Kandasamy for TIGI; Gina Khan for Logics; Chrystofer Benson for Matrix; Jason Backe and Jennifer MacDougall for L’Oréal Professionnel; Teri Dougherty and Candice Bossendorfer for Aloxxi; Lisa Marie; Lorena Garcia and Maggie Karcher for Farouk; and Robb Dubré, Davin Testerman and Timothy Durant for Kenra Professional—shared new techniques, inspirational formulas and all-around amazing education with the sold-out crowd. And by the end of the 2-day event, we’re positive every attendee not only saw color differently, but felt more inspired, motivated and passionate about their work.

THE PRESENTATIONS

Goldwell
John Simpson, Dimitrios Tsioumas, Rebecca Hiele and Daniel Rubin
Beautiful Haircolor that Every Woman Wants
From rich brunettes to fierce redheads to delicate blondes, the Goldwell team showed tricks and techniques for creating wearable haircolor with a fashion-forward edge.
See the pics






TIGI
Christel Lundqvist and Richy Kandasamy
Creative Color and the Art of Color Consultations
Using TIGI Copyright Colour, Christel and Richy took attendees on a journey through fashion “tribes” and demonstrated how to create fashion-inspired color palettes that can be tailored for each client. Plus they shared an advanced consultation technique designed to suit your client’s personal style. See the pics.



Aveda
Ian Michael Black and David Adams
The Reds of Autumn 2012 and the Business of Haircolor
This season is all about reds, and Ian Michael Black demonstrated how to juxtapose a commercial highlighting technique with an unconventional color palette to create a vibrant, wearable look. Then David Adams came onstage and share proven strategies to amp up your salon’s color business.
See the pics





Aloxxi
Teri Dougherty and Candice Bossendorfer
Flights of Fashion
Teri and Candice shared color techniques based on geometric shapes and color blocking applications designed to save time, make money and deliver dynamic results.
See the pics.







Kenra Professional
Robb Dubre’, Davin Testerman and Timothy Durant
Artistic Approaches to Practical Color
The guys from Kenra Professional showed attendees how to achieve the modern looks clients love using straightforward, easy to perform techniques based around block diffusion. See the pics.




Joico/Minardi Luxury Color Care
Beth Minardi
The Beth Minardi Signature Haircolor Method
Beth took attendees on an in-depth journey into the world of coloring hair Beth’s way! With her no-nonsense approach to haircolor, Beth broke down the techniques and processes that have been successful for her in her New York Salon. While demonstrating the techniques, she did a live Q&A with the audience.
See the pics.

See images from Day 1 of Color HERE!



Farouk Systems
Lisa Marie, Maggie Karcher and Lorena Garcia
The Art and Science of Haircolor
Showcasing the power of their ammonia-free haircolor, the ladies of Farouk demonstrated how to achieve beautiful purple-reds, the popular “bronde” shades, tone-on-tone blondes and beautiful ombré looks.
See the pics.





Wella Professionals
Christopher and Sonya Dove
Trend Vision Forecasting
After Fabio Sementilli announced the launch of Wella’s new Illumina color system, the Doves took the stage to demonstrate a range of color looks, working from everyday shades to show-stopping, avant garde colors. Their finale presentation got a standing ovation from the crowd!
See the pics.





Matrix/Logics
Gina Khan: Gorgeous Color on the Go
Chrystofer Benson: The CRAFT of Haircolor
Gina kicked things off with a demonstration in how to use the base adjust on all levels of haircolor to create beautiful shades. In true Gina Khan fashion, she showed how to achieve realistic, natural results for today’s on-the-go client.








Chrystofer took the stage and presented his “RED” collection, then broke down how to achieve each stunning color look. As a six-time NAHA finalist and previous winner of NAHA Haircolorist of the Year, Chrys shared exclusive insight into how his winning looks were achieved.
See the pics.






Schwarzkopf Professional
Kim Vo
The Signature Blonde Smudge Technique
Kim brought his signature wit and amazing skill to the COLOR stage and educated the audience on how to achieve Hollywood-esque color in a jiffy. In their Color Connection Center Studio, the Schwarzkopf team allowed show attendees to drop their name into a box to win a makeover from Kim, and during his mainstage presentation, Kim called the three winners to the stage and demonstrated each technique on them (the smudge, smudge light and sparkle). See the pics.



L’Oréal Professionnel
Jason Backe and Jennifer MacDougall
Celebrity to Reality
Each with an impressive roster of celebrity clientele, Jason and Jennifer demonstrated exactly how those stunning, red carpet colors are achieved. They walked the audience through the entire process from consultation to application to the finished results. It was all about the real life haircolor that your clients demand.
See the pics. 

See images from Day 2 of Color HERE!



THE COLOR CONNECTION CENTER
COLOR was all about learning. There were no half-naked models, no overly-loud music…just straight up education. Every presenting company, plus three additional companies—Alfaparf, Davines and Keratin Complex—had a dedicated “studio” where they could offer up-close-and-personal demonstrations to the attendees in an intimate setting.

THE FEEDBACK
We knew the show would be amazing, but we weren’t prepared for the overwhelming response we received from the attendees. Here’s just a selection of the feedback we’ve gotten so far:

“Spectacular, brilliant, inspiring, breathtaking…just a few words to describe the incredible event at BTC Color this past weekend! I sat through all the presentations and loved them all! All different, all unique, and all inspired us to improve ourselves, our art and our business. WOW! Bravo for setting high standards for our industry; no one can do it like you and your team! Congratulations and I look forward to your next gathering of talent, artistry and education!”
—Damien Carney
Joico International Creative Director

“Wow, what an amazing experience the BTC color show was! After nearly 30 years in the business, I sometimes have trouble finding inspiration. It was so worth the journey from LA to Miami to find it. Thanks to Mary and all the incredibly hard working staff at BTC. I can't wait for next year!”
—Ruh Webb

“Thank you for such an inspiring, motivating education packed weekend! Great artists, colors and so much fun!”
—Kelly Betty

“Mary, I cannot tell you how incredible this weekend was. I learned so much from all the fabulous artists and made so many new hair friends. I've been doing this for 30 years and this, my dear, was the BEST! Can't wait to get home and get back behind the chair.”
—Joanne Rooney 

See Images from the intro of COLOR!

See Images from the finale of COLOR!

See Images from the Cocktail Party at COLOR!

See Images from the GLO Party at COLOR!
 




ORDER THE COLOR SHOW ON DVD!
Whether you missed the show, or you were there and want to relive your experience, it’s all here. Eleven hours of color education from the best of the best, including Beth Minardi, Kim Vo, Gina Khan, The Doves, John Simpson, Ian Michael Black, Christel Lundqvist and more.
Get it HERE!

 

82 Celebrity Color Formulas Book: Here are 82 celebrity color formulas you can use to re-create the shades your clients demand. 


 










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