Business > Articles > James Morrison Joins L’Oréal Professionnel
Legendary Hairdresser James Morrison Joins L’Oréal Professionnel
After six years of private hairdressing and business coaching, legendary British hairdresser, James Morrison, joins forces with L’Oréal Professionnel
. As an offical member of the the L’Oréal Professional Artistic Team, Morrison will teach at the L’Oréal Professionnel SOHO Academy in NYC and his newly opened California location, Morrison Atelier.
"We at L’Oréal Professionnel believe in the celebration of the hairdresser in their craft and as artists we want to share with others to continue in elevating the industry together," says Suzanne Sturm, vice-president, L’Oréal Professionnel Education. "As such, the newly formed partnership with James Morrison as an Artist and with Morrison Atelier is a natural match. James is a true master of his craft. He believes in the simplicity and luxury of our brand and our products; He believes that education is the foundation of success and that sharing and offering an open door to all hairdressers to come together to learn, interact and to be inspired. And this is exactly the core of our belief and our ongoing mission here at L’Oréal Professionnel."
Located in a cozy and chic Spanish-style bungalow that sit’s a stone throw away from the Pacific Ocean in Laguna Beach, Morrison opened the Morrison Atelier – an inspirational and educational space for Morrison and L’Oréal Professionnel Artists to inspire and educate others. Classes with Morrison in his space as well as the L’Oréal Professionnel SOHO Academy in NYC began in May and key L’Oréal Professionnel Artists including Andrew Bartfield, Jo Blackwell-Preston, Nancy Braun, and Jason Backe will begin teaching classes at Morrison Atelier beginning mid-July.
"I have had a working relationship with L’Oréal Professionnel for over 30 years, "says Morrison. "It was just natural to begin a partnership with them. I believe in education and wanted to work with a company that did too. I think L’Oréal Professionnel has an amazing arsenal of talent and I am honored to be among so many great hairdressing educators."
Hear what James has to say about the new partnership:
After six years of private hairdressing and business coaching, legendary British hairdresser, James Morrison, joins forces with L’Oréal Professionnel
educational space for Morrison and L’Oréal Professionnel Artists to inspire and educate others. Classes with Morrison in his space as well as the L’Oréal Professionnel SOHO Academy in NYC began in May and key L’Oréal Professionnel Artists including Andrew Bartfield, Jo Blackwell-Preston, Nancy Braun, and Jason Backe will begin teaching classes at Morrison Atelier beginning mid-July. 
