When it comes to professional hair color, it’s about time.  Processing your retouches, glazes and highlights requires accurate, split-second timing.  Underprocess your formulas and your hues are off.  Overprocess and it leads to damage and disaster.

Sue Pemberton, Vero K-Pak Color Artistic Director for Joico, agrees. “Timing of haircolor is crucial to achieve the correct results,” she declares.  “All colorists should use timers to ensure that haircolor has been processed to its maximum, giving optimum results!”   So why risk precise processing times by using that low-tech kitchen timer that tracks your soft-boiled eggs?  If your breakfast isn’t perfect, it’s really no big deal.  But if your color isn’t flawless, it results in a direct hit on your reputation and your livelihood!

That’s why Product Club, the company that designs high-tech color accessories for top color pros, including education teams at major haircolor manufacturers, has launched two new timers.  Like all Product Club products, these minute-minders have been carefully developed and tested to meet the specific needs of busy salon colorists.  And of course, in the beauty business, everybody knows that looks count.  So, according to Product Club President Eric Polesuk, each of the new timers is sleek and station-worthy—as professional looking as the rest of the company’s color accessories (gloves, brushes, scales, mixers, etc.)  But in each case, these timers offer much more than just a pretty face! Check out the Product Club Multi-Alert Digital Color Timer!

Hear it, See it, Feel it If you’re here, there and everywhere in the salon—at your chair, at the bowl, in the dispensary, in the reception area—or if the crew likes to pump up the volume when JT is rockin’ SexyBack, the Multi-Alert Digital Timer is for you.  That’s because it signals “time’s up” in three distinct ways.  If you’re nearby, you can set it

to beep.  If you’re across the room, just look up and you’ll see it flash.  And if you’re completely out of range, clip it to your waistband or apron and wait for the vibration.   This “can’t miss it” multi-alert feature—beep, flash or vibrate--lets you be your busy, freewheeling self, without risking a single second of under- or overprocessing.  “I love that you can clip it onto your belt, so if you are away from the client you still know the color is finished,” comments Pemberton. “Also you can switch the sound off (which can sometimes can be annoying) and have it just light up and flash instead.  How cool is that?” The Multi-Alert counts up or down, comes in a smart, stain-resistant black color with a “soft touch” and features an extra-large digital display. Check out the Product Club Triple Color Timer!

Times Three There’s a color gloss under the dryer, highlights processing in your chair and a retouch grabbing a quick lunch at the empty station in the corner.  Thanks to the Triple Color Timer, you can track every one of these clients without stress.  This lightweight, razor-like little number lets you “triple time” thanks to its three-display face.  Available in graphite silver, with a face inspired by Tag Heuer, it’s not much bigger than a credit card although the large displays

are quite easy to read.  Use the foldable stand to perch it on your counter and it will turn your station into Color Command Central.  And with the money you save on batteries, you might be able to afford an actual Swiss watch! “Things can get so busy at the salon,” says Pemberton, “I love that this device lets you time three clients at once!” Two distinct timer designs.  Two ways to demonstrate your professionalism and maintain the quality of your work.  If you’ve got the desire, Product Club has the time. For more information on Product Club’s color products and classes, go to www.productclub.com or phone 800-308-3588. WHAT?!?! You're not a BTC member? Sign up now for FREE and start receiving your FREE tip of the day!